Today people live in a visually intnensive society and a world of spectacular and exciting images. They are bombarded with an orderly and continuously stream of visual stimulation from all manner of media every day. Image is always one of the most effective tools to communicate, because of its fast, concise, and convince characteristics. People see mediated images more often than they read words. However, an emphasis on visual messages does not mean that words are less important than images. The most powerful and meaningful messages are combined with both words and pictures.

 

      When a movie releases, its poster has already delivered the message that the movie wants to send to the audiences. The stories of fictional disaster movies usually relate to our nature and environment, climate change is one of the common topic they like to use. Posters of these movies always try to make viewers think about this topic by looking at the visual design and the using of words. Examples included movie posters and scenes of  'The Day After Tomorrow' and 'The Age of Stupid'.

The Day After Tomorrow

The Age Of Stupid

      The movie is a 2004 American climate science fiction disaster film. It depicts fictional catastrophic climatic effects, following the disruption of North Atlantic ocean circulation, in a series of extreme weather events that usher in global cooling and leads to a new ice age. The plot of the movie has been surrounded with the issue of climate change which is caused by human activities, and its poster has showed how the world will be look like in the result of climate change. The post has created an atmosphere of sad and desperate: the sky is gloomy; the entire city has been covered by snow, only high-rise buildings are still been visible and the rest is underneath the snow; oceans disappeared and cruise has been pushed into the city; only two people walk towards to city. From the visual aspect, the comparison between the size of the city and human is very obvious. The poster has left us with a profound sense of humanity in a face of nature’s destructive power.

     On the poster, the movie’s name “The Day After Tomorrow” and the question “where will you be?” are a sign of warning to all people - dont’ think that disaster is far away from us, it may just around the corner.

     One of the classic scene in the movie is that raging waves into New York City, the statue of liberty was submerged, thousands of lane instant sank in the sea, and ten thousand tons ship was rushed into the city.

     One of the classic scene in the movie is that raging waves into New York City, the statue of liberty was submerged, thousands of lane instant sank in the sea, and ten thousand tons ship was rushed into the city.

     The film is a drama-documentary-animation hybrid which begins in the year 2055 in a world ravaged by catastrophic climate change; London is flooded, Sydney is burning, Las Vegas has been swallowed up by desert, the Amazon rainforest has burnt up, snow has vanished from the Alps and nuclear war has laid waste to India. 

     On the foreground of the poster, the top of the main character’s head has been changed to the factory chimneys and noxious emissions are coming from it. What behind him are the parching land and factories and buildings. His facial expression tells us that he is unhappy to live in such an environment and it could be our future if we don’t make a difference on environmental protection.

     The movie involves with animations to show viewer the fact of how human activities are affecting our environment. Every activities will trigger a chain of events. In this image, it shows the raipdly increasing number of people owning cars.

      The population has been increased by 5 times more, and each of person is wanting more and more, Therefore, oil has become the resource that the whole world is fighting for. The way of using animated image accompanied with facts is not only fun for watching, but it also makes objective statments of how greedy human beings are and the profligacy of limited resources due to human activities.

PAGE DESIGNED BY: ZOE ZHANG